It’s Earth Day! This year, Earth Day’s theme is Planet Vs. Plastic to highlight the health risks of plastic, eliminate all single-use plastics, and push for policies to end pollution and fast fashion. While we all should be shifting our mindsets and behaviors when it comes to our consumption and habits around shopping, it can be a little inconvenient to keep up with brands and products. Even if you want to shop more sustainably, you might be wondering, where do I even begin?
That’s what we’re here for. As conscious consumers, we’re here to help you navigate this newfound consciousness. So to celebrate Earth Day this year, we’ve compiled a list of sustainable brands that you can shop on Earth Day (and beyond)! Some of these brands are even offering discounts with promo codes!
For more information about how you can start your environmental journey, check out our article on conscious consumer!
If you’re looking for great sustainable brands that are already making an impact, read our recommendations for our favorite sustainable brands!
Recommended Sustainable Brands for Earth Day Shopping
Backcountry provides quality outdoor gear with expert-level knowledge that’ll help prepare you for your next outdoor adventure. They offer a wide range of outdoor gear, clothing, and expertise in various activities like camping, trail running, skiing, mountaineering, and more.
Sustainability Efforts:
Backcountry employs 3D design software to minimize excess sampling in the pre-production phase and promotes fabric reuse in multiple designs. They also prioritize using synthetic fibers, natural, and organic materials, free from pesticides or hormones. Their packaging materials, including plastic, cardboard, and polybags, are all recyclable, with cardboard sourced from 100% recycled materials certified by the Forest Stewardship Council and Sustainable Forestry Initiative.
Earth Day Sale:
Shop the end-of-season sale for up to 60% off winter styles and up to 50% off select warm weather styles until April 30!
REI operates as a local outdoor co-op, offering top-quality gear, apparel, expert advice, rental equipment, and outdoor experiences. They also sell some of your favorite fitness brands, including shoes and clothing, for a variety of activities indoors and outdoors.
Sustainability Efforts:
REI is committed to stewarding the outdoors and supporting sustainable business practices. They have a grassroots advocacy program, with over 78,000 members advocating for the outdoors and supporting climate action. In our previous article highlighting REI as one of our favorite sustainable brands, we mentioned that REI closes all stores on Black Friday to encourage employees and customers to #OptOutside, promoting outdoor experiences over consumerism.
Earth Day Sale:
Stock up for next year or prep for the rest of the season with up to 50% off past-season clothing and gear.
Cotopaxi is one of the world’s highest active volcanoes in Ecuador. The brand was founded by CEO Davis Smith, who was inspired by his experiences around Cotopaxi. Today, Cotopaxi is known for its commitment to adventure, gratitude, and ethical business practices. Not to mention, they sell amazing gear, bags, and backpacks for all types of outdoor activities.
Sustainability Efforts:
Cotopax is a Certified B Corp working with ethical suppliers and factories, allocating 1% of annual revenue towards environmental initiatives. 94% of their products feature repurposed, recycled, or responsible materials, aligning with the Gear for Good® promise. By Fall 2024, 100% of its bags should feature repurposed, recycled, or responsible materials. The Cotopaxi Foundation provides grants to nonprofits aiding communities facing extreme poverty, and Cotopaxi is a member of 1% for the Planet, committing to donating 1% of revenue to environmental causes.
Earth Day Sale:
Cotopaxi is currently offering discounts of up to 40% on past-season favorites, including Fair Trade hats and tees, RDS-certified parkas and vests, and more.
Patagonia is a renowned outdoor clothing and gear company founded in 1973 by Yvon Chouinard. The company is known for its commitment to environmental sustainability, social responsibility, and activism.
Sustainability Efforts:
Patagonia is dedicated to using recycled and environmentally friendly materials in their products, reducing waste and minimizing environmental impact. 99% of the products in their Spring 2024 line are made with some preferred material input, including recycled materials, and over 85% of their products are made in Fair Trade Certified factories. Patagonia is also a member of 1% for the Planet, donating 1% of sales to grassroots environmental organizations.
Columbia Sportswear is a global outdoor brand headquartered in Portland, Oregon, known for crafting active lifestyle gear with industry-leading technologies. Their products are tested in their own backyard, ensuring quality and performance for outdoor enthusiasts worldwide.
Sustainability Efforts:
Columbia is dedicated to preserving outdoor adventure spaces and partners with many conservation-focused nonprofit organizations to provide product and cash donations, contributing to the conservation of natural areas. They’re also committed to giving back and responsibly using resources, particularly water. Columbia has a longstanding partnership with Planet Water, constructing 24 water towers since 2016 to provide clean drinking water to disadvantaged communities globally. Columbia also partners with the Planet Water Foundation to combat the global water crisis and support communities in need.
Fair Harbor is a Certified B Corporation with a mission to reduce plastic waste in the water and at the beach. The company began by transforming plastic bottles into swim trunks and has expanded its product line to include shirts, pants, and more, all made from recycled materials.
Sustainability Efforts:
Fair Harbor has made a positive impact on the environment since its launch in 2014, using recycled materials, responsible partners, and ethical, earth-friendly practices for all its apparel. By transforming over 30 million recycled plastic water bottles into lifestyle apparel, Fair Harbor demonstrates its commitment to sustainability and reducing plastic waste in oceans and waterways.
Brilliant Earth is a certified B Corporation and a leader in the sustainable, ethically sourced jewelry industry. Co-founder and CEO Beth Gerstein founded the company in 2005 with the goal of creating ethical, sustainable, and traceable diamond engagement rings.
Sustainability Efforts:
Brilliant Earth is dedicated to responsible sourcing, social impact, and climate action. The company uses recycled and sustainable materials, applies energy-efficient practices, and minimizes its carbon footprint. Nearly all of Brilliant Earth’s gold and silver is currently recycled, with plans to reach 100% recycled or Fairmined materials by 2025. Brilliant Earth pioneered the Beyond Conflict Free™ standard for selecting diamonds, surpassing the Kimberley Process standard and ensuring ethical and environmentally responsible sourcing. The company also started the Brilliant Earth Foundation in 2021 and has donated $2 million to help communities where diamonds, gems, and precious materials are mined.
By Humankind is committed to addressing the environmental impact of plastic waste by offering zero-waste care products. They prioritize sustainability by providing products that can be refilled instead of discarded, reducing plastic waste.
Sustainability Efforts:
By Humankind is carbon-neutral and uses compostable packaging, further minimizing their environmental footprint. Their products are made with clean ingredients, sourced and formulated for both personal well-being and environmental responsibility.
Tentree is an eco-friendly brand that specializes in clothing and activewear made from recycled, post-consumer waste materials. The company has a unique initiative where they plant 10 trees for every item purchased, making it a planet-friendly brand to support for Earth Day.
Sustainability Efforts:
At tentree, all products are created with an Earth-First approach, ensuring fair, safe working conditions and using only sustainably sourced and recycled materials. They prioritize using organic or recycled materials like TENCEL™ lyocell, organic cotton, or REPREVE® recycled polyester to reduce wastewater and emissions associated with apparel manufacturing. They have planted over 100 million trees to date and aim to plant 1 billion trees by 2030, contributing to ecosystem regeneration and carbon capture.
United By Blue is a brand committed to environmental conservation, with a unique initiative to remove one pound of trash from oceans and waterways for every product purchased. They are an outdoor lifestyle brand focused on ocean conservation that offers sustainable clothing, bags, and home goods.
Sustainability Efforts:
The company prioritizes minimizing environmental impact through their materials, focusing on reducing harm, reusing forgotten fibers, and recycling existing waste. To date, they have removed more than 5.2 million pounds of trash, emphasizing the importance of consumer support in cleaning up marine environments. United By Blue follows a low-waste, slow-fashion business model and partners with ethical, certified manufacturing partners who adhere to their Supplier Code of Conduct. They have eliminated plastic from their packaging, including poly bags, plastic hang tags, and plastic tape, to prevent further pollution of oceans, waterways, and coastlines.
Sustainable Brands Offering Earth Day Deals
CNN has partnered with these sustainable brands to celebrate Earth Day. You can use promo code CNNEARTH to get various discounts on amazing sustainable products!
Cariuma is a Brazil-based shoe brand known for its comfortable, high-quality shoes made from fair-trade cotton, rubber, and recycled plastic bottles. Their shoes are eco-friendly, with some models like the Ibis being 100 percent vegan, meaning no animal products are used in their fabrication.
Sustainability Efforts:
Cariuma is committed to environmental conservation and has a program for ecological restoration, focusing on rebuilding rainforests in Brazil. The founders, David & Fernando, prioritize quality over quantity, encouraging conscious consumption and eco-conscious decision-making throughout the sneaker-making process. 65% of their products are 100% vegan, and they continuously strive to increase their vegan shoe offerings, demonstrating their commitment to sustainability and catering to conscious consumers.
Earth Day Sale:
Use code CNNEARTH to enjoy 25% off your purchase, promoting eco-friendly shopping practices on Earth Day.
Lettuce Grow is a movement designed to inspire people and families to demand better from the food system, promoting improved health, climate change mitigation, and addressing global resource constraints. Their hydroponic gardens allow you to grow fruits, vegetables, and herbs in one tower, indoors or outdoors, making gardening accessible to all.
Sustainability Efforts:
Lettuce Grow prioritizes sustainable practices, avoiding the use of harsh chemicals and pesticides in their gardening systems. Through their Lettuce Give program, they have donated Farmstands to over 2,000 deserving classrooms and nonprofit organizations nationwide, providing students with accessible and healthy food and empowering the next generation. Through Lettuce Grow, 5,426,645 fruits and veggies were grown, 180,887,985 gallons of water saved, 3,690,118 pounds of carbon saved.
Earth Day Sale:
Take $175 off any Outdoor Farmstand or Farmstand Nook purchase with code CNNEARTH, promoting eco-friendly gardening practices on Earth Day.
Outerknown is a clothing brand co-founded by pro-surfer Kelly Slater, known for its effortless and casual beach styles rooted in sustainability and transparency.
Sustainability Efforts:
Outerknown offers a range of denim styles, activewear, and more, all made with a commitment to sustainability. The brand prioritizes the use of preferred fibers, such as organic cotton, hemp, recycled cotton, and responsible wool, in their products to enhance sustainability and circularity potential. Through their partnership with Project Vermont, Outerknown repurposes materials that would otherwise end up in landfills, rescuing 960 lbs of denim and recycling 400 lbs of wool sweaters to create new products like bags, mittens, and blankets.
Earth Day Sale:
Save 20% sitewide at Outerknown with code CNNEARTH, promoting sustainable fashion choices on Earth Day.
Paka Apparel is a brand founded in Peru, with a mission to create natural, all-purpose clothing for outdoor enthusiasts. They innovate with alpaca fiber and other materials to produce products that are healthier for people and the planet, encouraging consumers to make more conscious choices and support the communities where their products originate.
Sustainability Efforts:
Paka Apparel allocates 1% of all sales towards improving the livelihoods of farmers in Peru and promoting regenerative alpaca practices, demonstrating their commitment to supporting local communities and sustainable sourcing. As a founding member of the Good Ocean, Paka has partnered with Cristina Mittermeier to contribute to ocean conservation efforts, aiming to turn the tide for the world’s oceans and promote environmental sustainability.
Earth Day Sale:
Get 15% off sitewide at Paka Apparel with code CNNEARTH, encouraging sustainable shopping practices on Earth Day.
Klean Kanteen offers a range of reusable products beyond water bottles, including insulated cups, food canisters, metal straws, and more. Founded in 2004, Klean Kanteen initiated the Bring Your Own™ revolution by introducing the first reusable stainless steel water bottles in the United States.
Sustainability Efforts:
Klean Kanteen has expanded its product line to include alternatives to disposable items like coffee cups, drinkware, to-go cartons, food storage containers, and straws, demonstrating a commitment to reducing single-use plastics and promoting sustainability. Since 2008, Klean Kanteen has donated over $4.1 million to environmental non-profits through their participation in the 1% for the Planet program. The company is a certified B Corp and certified Climate Neutral in its operations, reflecting its dedication to social and environmental responsibility.
Earth Day Sale:
Enjoy 20% off sitewide at Klean Kanteen with code EARTH24, encouraging eco-friendly choices and reducing single-use plastics on Earth Day.
